New Speaking Your Brand podcast episode! We know that in our businesses and in our speeches, we can’t try to appeal to everyone, because then we appeal to no one.
So, what do we do? We need to uncover our unique angle, our particular combination of experiences, expertise, approach, and worldview, and then identify the type of people who are attracted to who we are and what we stand for and who are ready and eager to hear our message and use our product or service.
In this coaching call, my guest Susanna Barkataki @barkatakisusanna and I work on defining who exactly her target market is.
She also shares some of her energy secrets with us!
Susanna is a gifted writer, speaker, educator, and yoga teacher trainer and recently founded the Ignite Yoga and Wellness Institute in Orlando, Florida.
If you’ve struggled with figuring out who your ideal target market is, what problems and needs they have, and what results you can get for them, this coaching episode is going to show you a way to do this.
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